Google Instant Becomes Instant Hit

Google Instant, Instant Search By Google

By ONE Liners Agency

Google speeds up with its new product Google Instant. Announced Wednesday by CEO Eric Schmidt at the IFA show in Berlin, Google Instant is the new definition of its search engine.

Google shifts the fundamental of searching with Google Instant. Instead of thinking search as an outcome, Google tries to make people think search to be a process. In Google Instant you constantly refine your query without 'searching' actually, or hitting the 'enter' button.

Google bets that this is the world of instant communication, so why not the search engine be instant. The Google Instant will produce a search with every keystroke. Not only this, even the sponsored links will change with every keystroke.

Schmidt said in his keynote address in Berlin, "We're trying very hard to get you something fast... Never underestimate the power of fast. Quick, quick, quick-we want to help you right now." Later in the speech, he also spoke of Google understanding what users want before they've even asked for it, in almost psychic-like fashion: "We can understand things like what you really meant."

Google Instant is surely the biggest change in Google. The moment one types anything, the page produces information and the button of "I'm Feeling Lucky" vanishes. The Instant, technically speaking, is something unquestionably amazing.

Google Instant tries to understand what is in your mind and show suggestions accordingly. So, no need to finish typing and no need to hit the enter button with Google Instant.

Video: Sergy Brin, Co-founder of Google Inc., says Instant to Draw More Users

Google Accused of Betraying Internet Golden Rule in Net Neutrality Row
THE TELEGRAPH: Google, the internet giant, has been accused of betraying one of the most widely accepted "laws" of the internet called net neutrality; the principle that everyone has equal access.

The firm has admitted that it has been in talks with the US communications provider Verizon and even agreed an outline plan on how internet traffic should be carried over networks.

However, many have already voiced fears that if the plan becomes public, it could serve as a blueprint for how to carve up the internet and sell the best performance to the highest bidder.

Some critics have described it as "doomsday scenario" that "marks the beginning of the end of the internet as you know it".

Google said discrimination is permissible in some circumstances.

The principle of net neutrality was one of the founding ideas of the web.

Gigi Sohn, president of Public Knowledge, a digital rights campaign group, said: "The deal between Verizon and Google about how to manage internet traffic is deeply regrettable and should be considered meaningless.

"The fate of the internet is too large a matter to be decided by negotiations involving two companies."

Josh Silver, president of Free Press, a media reform group, wrote a piece in the Huffington Post and warned: "Since its beginnings, the Net was a level playing field that allowed all content to move at the same speed, whether it's ABC News or your uncle's video blog.

"That's all about to change, and the result couldn't be more bleak for the future of the Internet, for television, radio and independent voices." >>> Andy Bloxham | Friday, August 06, 2010

Sen. Franken: Stop the Corporate Takeover of the Media


A Note to Google Users on Net Neutrality *:
The Internet as we know it is facing a serious threat. There's a debate heating up in Washington, DC on something called "net neutrality" – and it's a debate that's so important Google is asking you to get involved. We're asking you to take action to protect Internet freedom.

In the next few days, the House of Representatives is going to vote on a bill that would fundamentally alter the Internet. That bill, and one that may come up for a key vote in the Senate in the next few weeks, would give the big phone and cable companies the power to pick and choose what you will be able to see and do on the Internet.

Today the Internet is an information highway where anybody – no matter how large or small, how traditional or unconventional – has equal access. But the phone and cable monopolies, who control almost all Internet access, want the power to choose who gets access to high-speed lanes and whose content gets seen first and fastest. They want to build a two-tiered system and block the on-ramps for those who can't pay.

Creativity, innovation and a free and open marketplace are all at stake in this fight. Please call your representative (202-224-3121) and let your voice be heard.

Thanks for your time, your concern and your support.

Eric Schmidt [Source: Google Help Center] | 2006

* My - my! How things change when big money and huge profits are involved! – Mark

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