ratings For The Week Of October 25th

1 - Based on four nights of regular programming.

Rating calculations are weekly averages based on nightly ratings provided by TVNewser with data by Nielsen Media Research. Numbers reflect Live and same day (DVR) data.

Here's a few extras we were sent on yesterday and this past month's ratings:

According to Nielsen Media Research Fast National data, CNN’s “Election Night in America” coverage outperformed MSNBC during every daypart yesterday:

8:00 PM – 11:00 PM (PRIME TIME)

TOTAL VIEWERS DEMO 25-54

CNN: 2.423 million 1.030m

MSNBC: 1.945 million 669k

FNC: 6.957 million 2.431m

7:00 PM – 1:00 AM DAYPART

TOTAL VIEWERS DEMO 25-54

CNN: 2.081 million 917k

MSNBC: 1.698 million 638k

FNC: 6.078 million 2.184m

7:00 – 3:00 AM DAYPART

TOTAL VIEWERS DEMO 25-54

CNN: 1.745 million 778k

MSNBC: 1.495 million 584k

FNC: 5.051 million 1.860m

6:00 AM – 3:00 AM (TOTAL DAY, PER NIELSEN)

TOTAL VIEWERS DEMO 25-54

CNN: 980k 382k

MSNBC: 838k 299k

FNC: 3.021million 966k

5:00 PM – 7:00 PM

TOTAL VIEWERS DEMO 25-54

CNN: 945k 283k

MSNBC: 869k 256k

FNC: 3.092 million 750k

CNN DIGITAL:

CNN.com Domestic Election Day 2010 Performance Summary (Source: Omniture)

• With nearly 80 million page views on Election Day, CNN.comexperienced the highest traffic day of the year, and was up 61% over the prior 4-week average.
• CNN.com attracted 11.2 million unique visitors to the site, up 26% over the prior 4-week average and up 10% over the 2006 Midterm Elections day with more than
• Live video plays on the site were also up dramatically over the prior 4-week average with nearly a quarter million views, a 400% plus gain.
• CNN’s Politics Section was up nearly 100% over the prior 4-week average with more than 25 million page views.
• CNN’s politics blog (The Political Ticker) was up 62% over the prior 4-week average with more than 2 million views

CNN Mobile Domestic Election Day 2010 Performance Summary (Source: Bango)

• CNN Mobile proved valuable to millions of consumers seeking politics information on Election Day 2010, with more than 2.2 million unique visitors, a 30% increase over the prior 4-week average.
• Mobile web page views on Tuesday were also up 42% over the 4-week average with 7.3 million

100 MILLION PEOPLE VIEWED CNN IN OCTOBER

REACHING APPROXIMATELY 15 MILLION MORE THAN FNC AND MSNBC

CNN’S ANDERSON COOPER GROWS 9% COMPARED TO A YEAR AGO, WHILE FNC DECLINES AT 10 PM AMONG 25-54;

CNN, FNC AND MSNBC EXPERIENCE SIMILAR DECLINES AT 8:00 PM IN OCTOBER

HLN’S ROBIN MEADE BEATS MSNBC’S MORNING JOE FOR 19^thCONSECUTIVE MONTH

CNN DIGITAL NO. 1 IN ONLINE AND MOBILE NEWS

CNN:

CNN reached more than 100.1 million viewers in October, while FNC had 85.5 million, HLN had 85.2 million and MSNBC trailed with 83.7 million viewers. This represents CNN’s best cumulative advantage over FNC since July 2009 and the network’s best showing over MSNBC since April 2010.

For the month of October, CNN’s AC 360 at 10pm grew +9% compared to a year ago (October 2009), while FNC’s On the Record is down -6% and MSNBC’SLast Word/Friday docs are up +11% among adults 25-54.

During the month, CNN, FNC, and MSNBC saw similar declines at 8:00 pm vs. a year ago with FNC’s O’Reilly Factor dropping -11%, CNN’s Parker Spitzer off -10% and MSNBC’s Countdown down -8% in the key demo adults 25-54.

In October, CNN topped MSNBC during the daytime (9am-5pm) in both total viewers and the key demo 25-54 and in total day (6am-6am) among total viewers. In head-to-head comparisons with MSNBC’s daytime non-opinion programming – CNN had a 18% advantage among total viewers (492k vs. 280k) and a 63% lead among adults 25-54 (132k vs. 81k). MSNBC placed fourth every hour during the daytime in the demo 25-54, except at 3pm and 4pm where they placed third behind CNN Newsroom. While all cable news networks were down during the daytime versus year-ago, declines were more pronounced on FNC and MSNBC, with FNC down -10%, MSNBC dropping -12%, and CNN off the least at -6%. In total day among total viewers, CNN had 410k vs. MSNBC’s 409k.

At 5pm, CNN’s Situation Room with Wolf Blitzer topped MSNBC’s Hardball in both total viewers (603k vs. 578k) and in the key demo (150k vs. 142k) during the month.

CNN’s Black In America: Almighty Debt, reported by CNN anchor and special correspondent Soledad O’Brien, had a cumulative reach of 13.8 million total viewers and 5.8 million in the key demo adults 25-54 during the month of October.

HLN:

In October, Morning Express with Robin Meade continues to dominate MSNBC’sMorning Joe among 25-54 viewers, with an advantage of 34% (175k vs. 131k). This is the 19^th consecutive month that Morning Express with Robin Meade has topped Morning Joe among 25-54 viewers.

In daytime, 9a-5p (M-F) HLN has a 14% advantage over MSNBC among 25-54 viewers for the month of October (92k vs. 81k). This is the 13^th consecutive month that HLN has beaten MSNBC among 25-54 viewers from 9a to 5p (M-F).

CNN DIGITAL:

In September (most recent data), CNN Digital held its No. 1 position in total minutes, mobile and other key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital. (See below for detailed data and charts)

Traffic

CNN Digital held its No. 1 position among ALL Global News and Current Event sites in several key metrics, beating sites such as MSNBC Digital, Yahoo! News and Fox News Digital.

• No. 1 in Total Usage Minutes: 658 million minutes, 140 million more than No. 2 Yahoo! News and 152 million more than No. 3 MSNBC Digital.

• No. 1 in Page Views: 982 million page views, 50% ahead of No. 2 Yahoo! News and 60% more than No. 3 MSNBC Digital. (Source: Nielsen Online Netview, Sept. 2010).

No. 1 in Audience among all TV News Sites: When compared to its TV News competition, CNN Digital topped them all in terms of unique audience. With 31.2 million unique visitors in September, CNN Digital’s audience was 9% larger than MSNBC Digital (28.6 million); 127% larger than Fox News Digital (13.8 million); 130% larger than ABC News Digital (13.5 million) and 245% larger than CBS News Digital (9 million). (Source: Nielsen Online Netview, Sept. 2010)

Mobile

CNN Digital is No. 1 in Mobile in News and Current Events for the 45^thconsecutive month.

With 13.7 million unique visitors to its mobile site in August, CNN Digital beat the nearest competitor, Fox News Digital, by 50%. (Source: Nielsen Mobile MediaView – August 2010)

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