Ratings Talk

Nielsen national numbers for Friday, March 11.

-- Total day (3a-3a), CNN delivered an average of 2.276 million P2+ viewers and 1.008 million P25-54 viewers. FNC had 2.096 million/659k and MSNBC delivered 558k/199k.

-- Prime (8p-11p), CNN delivered 2.651 million P2+ viewers and 1.166 million P25-54 viewers. FNC delivered 2.727 million/757k and MSNBC 931k/331k.

-- CNN’s Friday coverage peaked during the 11a hour of CNN Newsroom with 3.626 million P2+ viewers and 1.517 million P25-54 viewers.

-- On Friday: CNN’s total day delivery was up 405% over 2011 YTD in P2+ (2.276 million vs. 451k) and up 600% in P25-54 (1.008 million vs. 144k).

-- On Friday: CNN’s prime delivery was up 268% over 2011 YTD in P2+ (2.651 million vs. 721k) and up 421% in P25-54 (1.166 million vs. 224k).



CNN.com video and mobile traffic during the tragedy of the aftermath of the Japan earthquake on Friday. CNN.com Unique Users were highest on record outside of election.

Friday’s 60mm global video starts were 5 times higher than the previous record of 12mm the day after Obama’s election 11/5/08. (Based on history from mid-2007 forward.)

CNN.com Global: 60,058,989 Video Starts (Highest on record for CNN.com Global)

Below are top five video days in video starts for CNN.com. (Historical record goes back to 2007.)


Friday’s 20mm domestic daily uniques ranks 3rd for all days on record (since mid-2007), behind Obama election day 11/4/08 (26.6mm) and the day after the election 11/5/08 (20.8mm).

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