Twelve contestants in the Miss Slovakia 2011 beauty contest are visiting Bangkok, Phuket and Phi Phi Island between 7-21 January 2011, as part of the efforts by the Tourism Authority of Thailand (TAT) to make publicity and draw more visitors from Slovakia and other countries of Eastern Europe.
The Miss Slovakia 2011 pageant is extensively watched in the Czech Republic, Slovakia, and Hungary. It will generate wide exposure for Thailand, particularly Bangkok, Phuket and Phi Phi Island.
TAT will host lodging, transfers, and domestic air tickets for contestants, event organizers, and media members during their stay in Thailand.
TAT Frankfurt Director, Ms Suwalai Pinpradab said, “The event will improve Thailand’s good image and attract more visitors from these rapidly growing countries of Eastern Europe. It will exclusively help us target the key market segments of women and youth, the jet-set group, honeymooners, and family travellers.”
TAT has been working with European beauty pageant organizers to showcase all the key exclusive selling propositions of Thai tourism – marine tourism, excellent products, shopping, fashion and cooking classes, amongst others.
The contestants, event organizers, and associated members of the Belgian media were so intimidated by the warmth of the Thai hospitality, tourist attractions, and professionalism of the Thai support staff that the management team again chose Thailand as a backdrop destination for the Miss Belgium 2011 contest.
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